Babai — the Korean skin and scalp care brand from Cheongdo
Part of the jinjja.shop maker guides — one page for each independent Korean brand on the marketplace. Last updated 18 September 2026.
What is Babai?
Babai (Korean: 바바아이) is an independent Korean skincare and scalp-care brand. Its range is deliberately short — one cleanser, one toner, one cream, a peel-off pack, a daily cream, a shampoo, a hair treatment, a hair oil and a body oil — and the brand sums itself up on its own channels as “Skincare & scalp care for the modern ritual. Made in Korea · Shipped worldwide” and “Born Gentle, Made in Daegu, Korea · Vegan K-Beauty Skin & Scalp”.
It is not one of the large K-beauty houses stocked by international chains. In Australia its products are sold through jinjja.shop.
Who makes Babai, and where?
Babai is made by 주식회사 비투셀 (B2Cell Co., Ltd.), whose CEO is 장승엽 (Jang Seung-yeop). The company is registered at Cheonghwa-ro 225-5, Cheongdo-eup, Cheongdo-gun, Gyeongsangbuk-do, in the south-east of South Korea, with Korean business registration number 725-86-02756. The brand’s own Instagram gives its home as Daegu, the nearest city.
The brand’s two sites are babaiglobal.com (English, international) and babaikorea.com (Korean domestic); both carry the same company registration.
How is it made?
What the brand states about its own formulas, and what the published ingredient lists show:
- Vegan-certified. Babai states that its formulas are vegan-certified; seven of the nine listings sold in Australia carry that statement (the cleansing foam and the daily UV cream do not).
- Grapefruit runs through almost the whole range. Citrus paradisi appears in eight of the nine Babai products sold on jinjja.shop — as fruit water, fruit extract, seed extract, peel extract or peel oil. In the Jamong toner and the Jamong cream, grapefruit fruit water is the first ingredient on the list, ahead of water.
- Actives at stated percentages. The brand publishes the concentrations rather than leaving them to the ingredient order: 87% grapefruit water and 2% niacinamide in the toner; 54% grapefruit water, 1% bakuchiol and 2% tranexamic acid in the cream.
- The hair line is built on caffeine and aroma oils. Both the shampoo and the treatment list caffeine or biotin alongside lavender, rosemary, peppermint, eucalyptus and tea tree oils, and the brand describes each as carrying 12 kinds of vitamins.
- Made in Korea, in the company’s own facility address above.
What does Babai make?
Nine listings are available in Australia. Sizes are as published by the brand; prices are in Australian dollars and were correct at the date above.
- Jamong Skin Veil Toner — 100 ml, A$38.00. A toner-and-mist hybrid with 87% grapefruit (jamong) water and 2% niacinamide, plus centella asiatica, panthenol, sodium hyaluronate, fig fruit and rice bran extract. Light enough to be used either as a toner or sprayed over the face during the day.
- Jamong Silk Melt Cream — 50 ml, A$57.00. 54% grapefruit water with 1% bakuchiol and 2% tranexamic acid, alongside glycerin, panthenol, niacinamide, ectoin, allantoin and a long list of hyaluronic acid forms and peptides. A rich cream that melts down to a light finish.
- No.1 Purifying Bubble Cleansing Foam — 210 g, A$38.00. A foaming cleanser with an auto-bubble dispenser that produces a fine, dense foam. Mandarin orange peel extract, glucomannan, panthenol and a B-vitamin blend.
- Pure Call Exosome Collagen Peel-Off Pack — 75 g, A$38.00. A peel-off mask with hydrolysed collagen, soluble collagen and atelocollagen, olive fruit oil and grapefruit extracts.
- Hair Caffenol Shampoo — 500 ml, A$44.00. The brand describes it as its “maximum caffeine content” formula; caffeine sits near the top of the ingredient list, with lavender, rosemary, peppermint, eucalyptus and tea tree oils and menthol, over decyl glucoside and cocamidopropyl betaine.
- Hair Caffenol Treatment — 300 ml, A$38.00. The conditioning half of the pair — biotin, avocado, olive and jojoba oils with the same aroma-oil blend.
- Silk Glow Hair Oil — 150 ml, A$67.00. A weightless finishing oil: argan, camellia japonica seed, apricot kernel, castor, jojoba and avocado oils over a silicone base, with turmeric root and pomegranate extracts.
- Velvet Body Oil — 500 ml, A$38.00. The largest bottle in the range. Sweet almond oil with lavender, rosemary and grapefruit peel oils, moringa seed oil and turmeric root extract — the brand calls it “a signature aromatherapy body oil”.
- The Bling Shine Daily UV Defence — 50 ml, A$34.00. Babai lists this as a gentle daily-use moisture cream with a lightweight, non-sticky finish. Sunscreens are regulated separately in Australia, so no sun-protection claim is made for it here — check the pack and your own needs.
Where can an Australian buy Babai?
Through jinjja.shop, an Australian marketplace for independent Korean brands, based in Brisbane, Queensland. Orders are placed in Australian dollars, shipping is a flat A$9.90 per order however many brands are in the cart, and most orders arrive within two weeks, sent from Korea and delivered by Australia Post. Full detail is on the shipping page.
A note on the name
Jamong (자몽) is simply the Korean word for grapefruit, which is why it names the toner and the cream — the two products built on grapefruit water. Caffenol is the brand’s own name for its caffeine-based hair pair.
The brand does not publish an etymology for Babai / 바바아이 itself. Its own Korean copy frames the brand around the clear skin of a child, and 아이 (ai) is the ordinary Korean word for a child — but Babai has not stated that connection outright, so it is offered here as context rather than as the brand’s explanation.
Every claim on this page comes from Babai’s own published material — its websites, its Instagram and the product copy and ingredient lists supplied to jinjja.shop. Nothing here is a health, medical or therapeutic claim, and none is intended: ingredients, percentages, textures, sizes, origin and process only.