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진짜 · jinjja · Korean for “real”

Independent Korean brands, curated for Australia.

jinjja is a small, deliberate edit of genuine independent brands from Korea: skincare, jewellery, stationery, knitwear and objects for the home. Each one has its own maker and its own story, and many have no other stockist in Australia.

진짜샵 /jin-char-shop/ · noun
  1. Korean for “the real shop.” jinjja (jin-char): real, genuine, the authentic thing.
  2. A place where real people sell what they truly make.

If you’ve watched K-dramas, you already know this word. “Jinjja?!” means “really?!”, and Koreans say it every day.

진짜샵
How jinjja works

One box, many studios.

Every brand on jinjja is an independent Korean studio. You buy from the people who make it, and everything you choose travels together in one box.

  1. 하나Pick from any studio. Skincare, jewellery, stationery, all in one bag.
  2. 둘They ship to our partner in Korea. Mixed orders are packed into one box. Single-brand orders come straight from the maker.
  3. 셋One box to your door. A$9.90 flat per box, 10–14 days from Korea.
KOREA · THE STUDIOS RoséelABELTYUAHAGEDecemberBabaiWody Log PACKED AS ONE BOX AUSTRALIA · YOUR DOOR 10–14 days A$9.90 flat, however many studios
Six studios in this example. One parcel. One shipping fee.
The makers

Meet the studios.

Brands A–Z
ABELTY logo Babai logo Be my skin logo December logo Dr. Oasis Lab logo Envoi au Monde logo Horcen logo Miniminimi logo MIREIO logo Roséel logo UAHAGE logo Ungyeong logo Wody Log logo Yyunarn logo
당신의 브랜드를
응원합니다.
For Korean makers

We cheer for your brand.

진짜샵 is built for Korean one-person creative businesses who make something beautiful and want the world to see it. We handle the international storefront. You keep making what you love.

Apply for a room →

jinjja.shop is operated by Kyung Eun Huh (ABN 74 605 877 560), Alderley QLD 4051, Australia. Questions: hello@jinjja.shop.