Miniminimi — small Korean traditional objects with wit
Part of the jinjja.shop maker guides — one page for each independent Korean brand on the marketplace. Last updated 29 September 2026.
What is Miniminimi?
Miniminimi (Korean name: 미니미니미) is an independent Korean brand that makes small everyday objects inspired by Korean traditional patterns and cultural heritage. Each piece takes a familiar form — a bookmark, a fridge magnet, a card wallet, a pocket charm — and gives it details drawn from the visual language of Korea’s craft and decorative traditions.
The range has been described as the wittiest line on jinjja.shop. The objects are compact, practical and specific: a cat that appears to sit on a closed book, a medicine chest the size of a fridge magnet, a wallet that doubles as a keychain. All products are designed and made in South Korea.
Where do the patterns and references come from?
Miniminimi draws on Korean decorative traditions that appear across hanbok fabric, old lacquerware and historic architecture. The card wallet patterns include motifs from significant sites: the Irworobongdo is a well-known folding screen depicting the sun, moon and five mountain peaks that appeared behind the throne in Korean royal courts; the Junghwajeon is the main throne hall at Deoksugung Palace in Seoul; Bongjeongsa is one of Korea’s oldest surviving wooden structures. The medicine cabinet magnet references the yakjang (약장), a chest of small square drawers used in traditional Korean herbal medicine practice to store different ingredients separately.
What does Miniminimi make?
4 products are available in Australia. Australian prices:
- Miniminimi Lucky Fish Clicker — A$20.00. A pocket-sized fidget charm in the shape of a lucky fish, designed to click. Available in six colours: red, black, peach, sky blue, white and yellow.
- Miniminimi Korean Traditional Medicine Cabinet Magnet — A$25.00. A fridge magnet modelled on a yakjang — a traditional Korean herbal medicine chest — with nine small working drawers and a magnetic back. Available in black or brown.
- Miniminimi Korean Traditional Sliding Cards Wallet — A$25.00. A card wallet printed with Korean traditional patterns, featuring a slide-out mechanism that pops cards up for easy access. It also functions as a keychain. Available in seven patterns drawn from Korean royal and architectural motifs.
- Miniminimi Korean Traditional Cat Bookmark with Tassel — A$15.00. A bookmark printed in Korean traditional motifs, shaped so that the cat's head and tail sit outside a closed book, giving the appearance of a cat resting on top. Available in three designs: white cat, black cat and mackerel tabby.
Prices are in Australian dollars and were correct at the date above.
Where can an Australian buy Miniminimi?
In Australia, Miniminimi is available through jinjja.shop, a marketplace for independent Korean brands based in Brisbane, Queensland. Orders are placed in Australian dollars, shipping is a flat A$9.90 per order however many brands are in the basket, and most orders arrive in about 10 to 14 days, sent by EMS from Korea and delivered by Australia Post.
The whole order ships free if it includes the ABELTY Rice Skincare Duo – 2 Sets. Full detail is on the shipping page, and every brand on the marketplace is listed on the brands page.
A note on the name
The brand's Korean name is 미니미니미, romanised as Miniminimi. The name is written and searched as one word with no spaces.
Every claim on this page comes from Miniminimi’s own published material or from jinjja.shop’s own listings. Nothing here is a health, medical or therapeutic claim, and none is intended: materials, making and origin only.