Description
ABELTY
Why rice
ABELTY builds its whole range around rice — a fixture of Korean skincare long before it had a marketing name. Rice bran water, rice powder, rice squalane: the same ingredient, in the form each step needs.
What goes in
NiacinamideFor a brighter-looking, more even skin tone.
Rice bran waterThe rice base that runs through the range.
Weightless finishNo greasy or heavy feel under sunscreen or makeup.
VeganNo animal-derived ingredients.
How to use it
- 1
After cleansing. On damp skin in the morning.
- 2
Two or three drops. Press in with your palms.
- 3
Then sunscreen. It sits well underneath.
Patch-test new products on a small area first. This is a cosmetic and isn’t intended to treat any skin condition. Full ingredient list on the packaging.
Good to know
| Size | 50ml |
| Made in | Korea |
| Skin | All skin types |
| Texture | Light, absorbs fast |
| Shipped from Seoul, about 10–14 days. A$9.90 shipping per order, or free when your order includes the ABELTY Rice Skincare Duo – 2 Sets. | |
Try it without the risk
If your skin doesn’t agree, we refund you.
If your skin doesn’t agree with it, tell us within 30 days and we’ll refund you. No need to post it back.
Shipped from Seoul · about 10–14 days · A$9.90 per order, or free when your order includes the ABELTY Rice Skincare Duo – 2 Sets
Verified Naver buyer · translated from Korean –
I go through a lot of these, and this spreads beautifully and feels moist. It has the thinness of a serum but a bouncy density, which is fascinating. Absorbs quickly, glides on evenly with no pilling, and make-up goes on cleanly on top, layer after layer. Great for daily use. Good price, keeps my skin texture smooth. The best Korean product I’ve tried!
One month later: Spreads beautifully and sinks in like skincare. None of that stuffy feeling at all. The tube tip is a dropper-style cylinder, which feels premium and suits the texture. You can tell a lot of research went into it.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
ABELTY’s serum spreads beautifully. Not sticky, moist like a moisturiser, so it’s perfect for daily use. My skin doesn’t feel stuffy, it stays moist, and there was no pilling at all before make-up. It’s a must-have I put on every time I go out! Perfect for me. Hope you sell lots. Thank you.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
Goes on so soft and moist, like a serum. Lovely to use. It gives a soft glow to my skin. The tube is slim, so it’s easy to carry too!
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
Bursting with moisture, my holy-grail serum! I’d heard rice water is great for skin, so I went looking and bought this straight away. At first I wasn’t sure about it, but after using it I wondered why I hadn’t found it sooner. The texture surprised me most. It goes on moist and soft, almost like water. No stickiness or stuffiness, so even a generous layer as the last step of my morning skincare doesn’t feel heavy. Maybe it’s the rice water and rice bran water, but my skin feels smooth and moist afterwards. It’s like applying a hydrating essence! At 50ml it fits in my pouch and it’s easy to reapply. I’d strongly recommend it if you hate sticky products or struggle with dry skin.
One month later: One month in. Maybe thanks to the rice water and niacinamide, my skin felt comfortable and calm. A light, hydrating serum texture that absorbs quickly. No stinging eyes. Just fresh moisture, no stickiness, perfect before make-up.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
Lighter and more moist than I expected. Products like this often feel sticky or heavy, but this sinks in quickly and feels fresh. No pilling before make-up and easy to wear every day.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
A thin texture, something like a serum or lotion, that goes on soft and moist. Pat it in and it absorbs straight away, with no stickiness, and it’s gentle and not irritating! It feels more like a regular serum or essence, and make-up went on well right after.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
With rice extract it’s moist, and it goes on thin so it isn’t stuffy. A hydrating serum I really like. My first time using one like this, and I think I’ll keep buying it. No irritation, so I reach for it often.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
I’ve never had absorption this good! I used to mix a few drops of toner or oil into my usual product, but this is so moist I use it as is, and it absorbs well, so my morning make-up time is shorter. Love it.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
So moist and not sticky. No stinging eyes and it evens out my skin tone, so it’s great for days without make-up! Fast delivery, and a good size to carry with me. It’s the moist type, so even with several layers there’s no lifting or flakiness, just a moist finish.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
Glides on so smoothly, and it’s concentrated, so it’s easy to reapply every three hours. I’m sticking with it from now on.
Originally posted on ABELTY’s Naver Smart Store · Product provided by ABELTY · Shortened in translation
Verified Naver buyer · translated from Korean –
Absorbs with no stickiness as soon as it goes on, a comfortable moisture like wearing nothing. It suits my combination skin too. It contains Yeoju rice bran water and Chuncheon rice germ extract, so my skin seems to get nourishment and a healthy vitality at once. No irritation, good absorption and hydration, so it’d be great for daily use all year round.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
Love how moist it is. No shine, and it gives a bit of a tone-up, so just this one product feels moist when I go out. Will buy again when I finish it.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
Leaving a review after a few days because I’m completely happy. Products like this usually pill or feel stuffy on me, so I didn’t use them much, but this one felt nothing like that! It goes on moist and soft like a serum, with a finish like a moisturiser, which I love. Almost no shine, and zero pilling before make-up. Maybe it’s the rice extract, but my skin didn’t get dry all day, and with the niacinamide my skin tone looks brighter. No irritation, so it suits sensitive skin. Strongly recommend if you’re after something moist, fresh and low-irritation!
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
I tried this looking for something light and fresh. It sinks in softly with no stickiness, and it’s reassuring for sensitive skin. With four types of hyaluronic acid plus rice bran and rice germ extracts it keeps skin moist, perfect for my morning routine. Easy before make-up and my skin stays comfortable all day. No irritation on sensitive skin, and a natural glow too.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
Very happy with it for daily use.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
I go through these quickly because I use them every day, and many leave more shine than moisture. This time I tried ABELTY’s, and it’s moist, stays moist with no shine as the day goes on, and make-up doesn’t pill. I like it.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
ABELTY’s Rice Niacinamide serum takes away the stuffiness and leaves only a serum’s moisture. One I really want to apply every day. With rice bran water and niacinamide for a clear look, and four types of hyaluronic acid to fill skin with moisture, I’d recommend it if you’re after something with no irritation! Not heavy, with a fresh finish.
One month later: The moisture, like wearing a hydrating serum, really impressed me.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
If you’re after a serum that sinks in moist with no stickiness, ABELTY’s rice niacinamide serum is really good! No pilling before make-up, so it’s perfect for every day. It was comfortable with no irritation.
One month later: Using it happily. It’s moist.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
It’s winter and my skin got so dry, so I tried this and I love it. It sinks in moist like a serum the moment you apply it and isn’t heavy at all. Maybe because it’s rice water based, my skin looks clear with a natural rice-glow tone-up, so I look bright even bare-faced. Best of all, it’s comfortable with no irritation even though I’m sensitive, and make-up doesn’t pill, so it’s perfect for daily use. A texture I’d recommend for winter!
One month later: Very happy, still using it!
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
I really hate anything heavy and stuffy, but I’ve found my holy grail. A thin texture that glides on super light with no sticky, stuffy feeling at all, like applying basic skincare, and with the glow it’s become my absolute favourite.
One month later: It really spreads so well. Still my favourite. Moist, like a thin hydrating serum, and good for both summer and winter.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
My skin is oily on top and dry underneath, so I hate shine and only use things that absorb like a lotion. This matches exactly what I need. It has moisture so it isn’t thick, sinks in quickly, and afterwards it’s just moist with no oiliness, so doing my make-up on top is easy. Texture really matters for something you reapply, and this doesn’t pill or feel stuffy, so I like it.
One month later: I apply a lot, and even then it doesn’t pill. It spreads really well. Something I use every day, and I like it, so I’m using it happily.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
So full of moisture, love it! Super moist.
One month later: Moist all day!
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
I’d been looking for something moist and not sticky, and finally found it. My skin is very dry, and this serum has lots of moisture, absorbs well and spreads beautifully. My holy grail!
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
I use this every day, so I pay a lot of attention to how it affects my skin, and ABELTY’s Rice Niacinamide serum really satisfied me there. It’s more like a moist serum, absorbing lightly as soon as it goes on with almost no stickiness. I liked that my skin texture looks smoother with a natural rice glow, no artificial tone-up. Maybe it’s the Yeoju rice bran water and rice germ extract, but my skin looks comfortable and lively. No stinging eyes or irritation at all, so I could apply it up to my eye area. It sits well under make-up with no pilling, so I use it daily.
One month later: Really, really good. I use it every day: no stinging eyes, the best spreadability, and so moist my skin is less parched in winter. Highly recommend!
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
A very soft texture that runs a little like water. The total opposite of a thick cream, it’s somewhere between an ampoule and a cream, absorbs well and gives a tone-up. My skin looks more porcelain-like and gets filled with moisture.
One month later: Even a thin layer is moist.
Originally posted on ABELTY’s Naver Smart Store
Verified Naver buyer · translated from Korean –
Glides on light and moist, and lovely to use. Almost none of that stuffy feeling. It absorbs quickly and my skin looks clearer, which I like. No stickiness or pilling, good before make-up, and it’s the one I reach for most these days. I’ll keep using it.
One month later: Goes on light and moist like a serum, with almost no stickiness. Looks natural and works well as a base before make-up.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
Glides on light with almost no stickiness, so it’s good for daily use. My skin stays moist, so it felt like the last step of my skincare. It evens out my tone naturally. I’d buy it again.
One month later: Using it happily. Love it!
Originally posted on ABELTY’s Naver Smart Store · Product provided by ABELTY · Shortened in translation
Verified Naver buyer · translated from Korean –
Soft, with a velvety finish. Pay attention if you’re still searching! The soft, smooth finish is so good. It’s a high-concentration serum with 3.5% rice bran water. I think it’s great as a skincare substitute too. I’ll definitely buy it again.
One month later: Using it so happily. It’s gentle, which I really like.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
ABELTY’s niacinamide serum surprised me by being even more moist than a moisturiser. It spreads really softly and absorbs well. My skin is so moist afterwards. Completely happy with it.
One month later: My skin feels so moist. Love it.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
With the heating blasting indoors in this cold weather, my skin was so dry. Make-up wasn’t sitting well, but since applying this, make-up goes on really well. Look how moist it is, no filter at all! Really happy. It’s not sticky, so it’ll work in summer too! Thank you.
One month later: Still using it all the time. When I do my make-up over this, my skin glows.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
ABELTY’s serum made a great first impression. It felt closer to a hydrating serum or moisturiser. Maybe because it’s a high-concentration serum with 3.5% rice bran water, I felt moist the moment it touched my skin, and layering it never felt stuffy or pilled. It spreads softly and absorbs fast, enough to replace the cream at the end of my morning skincare. On busy days I keep my routine simple and apply just this, and my skin doesn’t get dry. It finishes fresh with no stickiness and leaves only a natural glow, so it’s easy before make-up. Almost no stinging even around my eyes. I think I’ll keep reaching for it all year.
One month later: Moist with no stickiness. Love it.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
My usual products left my face too dry, so I went looking for something soft and moist and chose this. A serum texture that isn’t too thin, and nice to use. Not thick, spreads softly and absorbs well. Fresh finish and long-lasting moisture! Make-up doesn’t pill over it. I really like it!!
One month later: It doesn’t dry my skin out, so I like it. Using it happily!
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
ABELTY broke my assumption that products like this have to be dry and tight. My skin is extremely dry, so I could never just put on one product and pop out, but since finding this my quick outings are so much better. With 3.5% rice bran water it’s moist without any other skincare. Try it just once!
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
My skin is so dry lately that products weren’t even sitting on it. After a toner and an essence, I put on this ABELTY one and my skin is actually more moist than with a moisturiser, with no pilling, so I’m using it all the time 🙂 It feels like my skin can breathe!
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
Products like this usually made my face feel stuffy and my make-up pill, but I’ve seen the light with this one! The texture is really light and the moisture is amazing. I read it’s a high-concentration serum with 3.5% rice bran water, which might be why it sinks right in and my face looks brighter. On busy mornings it’s moist enough to use on its own instead of skincare, which is so convenient. No shine, just a pretty hydrated glow, and make-up sits perfectly. Gentle ingredients and moist, so it’s perfect for daily use all year!
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
I used to avoid these because of the stickiness and heaviness, but ABELTY’s serum is a whole new world! Maybe because it has 3.5% rice bran water, the texture itself is just like a hydrating serum. It spreads so softly and make-up goes on so well that I’m actually using it, unlike me. No stinging eyes at all, and afterwards my skin looks milky and softly radiant, like I washed it with rice water. I think I’ll settle on this all year round. Next time I’ll buy two, one for my mum too!
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
I bought it as a gift for my grandchild’s first birthday. The tube is pretty, and it’s lovely for gifting. They included samples and a stylish shopping bag too. Thank you.
Originally posted on ABELTY’s Naver Smart Store
Verified Naver buyer · translated from Korean –
My skin is dry and I hate feeling dry, but this is so moist, I love it! Moist all day, so I use it every day without a second thought. No stinging eyes, so I use it daily. Spreads well and feels fresh even though it’s moist. Great!
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
Thicker products leave a white powdery residue if I don’t spread them well, which is sometimes embarrassing when I look in the mirror, but ABELTY’s Rice Niacinamide serum goes on as smoothly as a lotion! It has panthenol, so it’s very moisturising, and applied before make-up it actually makes make-up sit better, so I never skip it.
Originally posted on ABELTY’s Naver Smart Store · Product provided by ABELTY · Shortened in translation
Verified Naver buyer · translated from Korean –
I’ve tried lots of these, and this one’s texture is clearly different, so I reach for it often! It spreads like a real serum and absorbs with no stickiness, so it isn’t stuffy, and I especially love that it doesn’t sting my eyes 🙂 It just naturally evens out my skin tone. No pilling before make-up, so it works like a base, and the moisture lasts, so I’m happy. I can use it even on sensitive days, so it’s become my daily.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
ABELTY’s serum is almost like a hydrating essence. On the back of my hand it spreads in soft dollops, with no stickiness at all. Rub it in and it absorbs like popping droplets, leaving my skin feeling plump. The way it works with make-up is amazing. Even with powder on top, nothing pills, and a soft glow comes through, so my make-up looks better than usual. The ingredients are gentle, so it’s comfortable even on sensitive days.
One month later: Soft and easy to wear.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
I bought this looking for a light serum. I usually find these products stuffy and sticky, but this absorbs as soon as it goes on with no stickiness at all, so I’m really happy. It feels like a hydrating cream, the moisture lasts, and it’s easy to wear every day!
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
Really, really recommend it. This should be more famous. It’s just like a serum, one that makes make-up sit beautifully. It clings to the skin, it’s moist and my skin looks so good.
One month later: So moist, I love it. Applied before make-up it’s even more moist, and make-up goes on well.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
I’ve often used serums like this, and with this Rice Niacinamide serum the moisture lasted longer than I expected, so I’m very happy! It sinks in freshly as soon as I apply it, with a non-sticky finish, so it’s quick to use before morning make-up. Especially at the change of season, when my skin gets dry and tight easily, it’s a hydrating serum, so my skin stayed comfortable all day with no tightness!
Originally posted on ABELTY’s Naver Smart Store · Product provided by ABELTY · Shortened in translation
Verified Naver buyer · translated from Korean –
Moist and so good! It feels like a hydrating essence, so I apply it without a second thought, and make-up doesn’t pill over it!
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
I came across this by chance. It’s good enough to use instead of a make-up primer, and I love the soft, shimmery glow it gives. Using it happily with no irritation.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
I always apply something moist before make-up, and this gives a really dewy finish, which I love. I get breakouts, so it can’t be too moist, but I like a moist feel so semi-matte doesn’t work for me either. This is just right before make-up. I mostly use BB cream or foundation and I’m very happy! It’s unscented, doesn’t sting my eyes, is easy to apply daily and isn’t greasy.
One month later: This is so good. I’m combination and my make-up always lifted, so I switched to this, and it’s so moist I really love it. My skin looks great too!
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
So soft and light to apply. Very happy.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
So moist! On really busy mornings I do a quick routine and just apply this, and my skin stays moist all day. No pilling or lifting when I reapply during the day, and it’s good before make-up too. Bouncy, moist skin!
Originally posted on ABELTY’s Naver Smart Store
Verified Naver buyer · translated from Korean –
I loved it so much I bought two. I got one on Wadiz and I’m really, really happy with it! My mum wanted to use it too, so I bought her one.
One month later: Soft, thinner than usual products, and good.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
I thought a no-touch stick product would be handy, so I tried about four, but threw them all out after a few uses. When I splashed water on my face to cleanse in the evening, my hands felt an indescribable greasy residue. This one goes on just like a serum, and best of all, when I wash my face in the evening it feels like it rinses off with water and my face doesn’t feel greasy at all. It feels gentle, and I like that.
One month later: Very happy. Spreads softly, doesn’t run, and doesn’t sting my eyes.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Verified Naver buyer · translated from Korean –
Happy with it. Spreads softly and isn’t very sticky, so it feels fresh.
One month later: Hydrating and moist. Spreads softly and evenly, like a lotion.
Originally posted on ABELTY’s Naver Smart Store
Verified Naver buyer · translated from Korean –
A friend gave me one and I liked it so much I ordered it. Spreads well and, best of all, isn’t sticky. Thank you for the pretty hand mirror gift too.
One month later: I applied it generously to my face and neck through the hot summer. I gave one to a friend and she loves it too. Highly recommend.
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Kathy (jinjja.shop founder) (verified owner) –
I found this product extremely lightweight. It’s been good for my young kids who hates applying sunscreen -who can blame?
Also, thumbs up from my hubby who never willingly apply sunscreen.
Fragrance is close to zero and non-fragrant product’s fragrance is the worst as we all know it.
Kathy (jinjja.shop founder) –
I have ordered another one for my gym.
Verified Naver buyer · translated from Korean –
I bought it because my skin is dry, and it goes on moist and soft. Almost no stickiness, absorbs well, easy to use. My skin feels much more moist and comfortable. Very happy!
Originally posted on ABELTY’s Naver Smart Store · Shortened in translation
Sienna –
I’ve been loving it! It has no white cast and feels lightweight without being sticky, making it perfect for everyday use. Highly recommend!
Verified Naver buyer · translated from Korean –
A friend gave it to me and I liked it so much I kept using it. I bought some myself and gave it to my daughter and a friend too. Really good product!
Originally posted on ABELTY’s Naver Smart Store